Why Red Hair Color Fades by Cheryl Farman, Salon Sanity Stylist

Why does "RED HAIR COLOR" fade so fast?

This is a question that comes up frequently in the Salon. I hope that this explanation will shed some light on the subject. All artificial color fades over time, reds fade more quickly than the rest of the color palette.

Ahhh, the anomaly of red hair color — we go for reds because of their richness and vibrancy, and yet, they are the colors to fade and dull the fastest. Sigh...

Why does this infuriating phenomenon happen? A scientific explanation does, in fact, exist. You see, red hair molecules are the smallest of the hair color molecules which makes it easiest for them to penetrate the hair cuticle (yeay!), but also the easiest to exit the hair cuticle (nooooo!). This explains the immediate luscious vibrancy we achieve when we color our hair red and the quick fading of said color.

Because reds fade fast, We like to do anything in our power to conserve it as long as possible. I add Redken Shades EQ Clear Gloss all over wet hair after I shampoo color out. I leave the gloss in for 10 minutes, rinse it out, then condition hair with Redken Color Extend conditioner. (Side note-I love Redken Shades EQ and use it for glossing and toning religiously. Their translucent formulas are perfect for adjusting your color to the perfect tone, and the lather their colors provide allow for full easy coverage.) The clear gloss not only adds shine, but also traps the color in the hair for a longer period of time. It’s not magic — your color will eventually fade, but it preserves it longer.
I also recommend that you don’t wash your hair daily. And when you do shampoo it, make sure you're using one of Redkens or Pureology's sulfate free formulas....The fewer washes, the fewer chances the water and minerals in it can remove your reds. Also, though it may be painful, washing your hair in cool/cold water will also help to maintain your color.

To keep your red looking like it did when you left the salon, you have to get your hair colored more often. Visiting the salon every 4-6 weeks, that’s just what has to happen in order to maintain your desired color. Even though the upkeep may be more, the beauty and exciting hues that reds provide are simply delicious. You are a vivacious woman, you delightful redhead, so keep that sexy confidence and vibrancy going!

   Another thing to consider is that the very bold, intense colors that are popular with some of our younger guests are only designed to stay in the hair for eight to ten shapooings. So, if you are looking for a more permanent color they are not a good option for you to choose.
 
   The bottom line is, you will never be able to keep your hair color from fading but it is my hope that by taking this advice it will slow the process down so that you can enjoy your color for a longer period of time.

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